Email marketing tools and templates

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Everything you need to know about email marketing in one place Email Marketing is the set of actions carried out by a company to communicate with its clients and prospects using email. This is a key strategy that marketers must master to have great results. Clara Borges Oct ,  |  min read Email marketing was, for a long time, synonymous with spam and intrusive communications. However, thanks to the advancement of marketing automation tools, this channel has become the best way to deliver the right messages to the right people at the right time . In addition to being an excellent tool for digital marketing and inbound marketing professionals, email is an extremely democratic channel.


According to a survey conducted by Pew Research , % of online adults HT Lists use email. Therefore, contrary to what many believe, email marketing is not dead , and it can be a great way to grow your business!  This guide was made both for those who are beginners and want to know more about how to start doing email marketing, and for those who already have an established strategy and are looking for ways to optimize it. Definition of email marketing Reasons to use email marketing The role of email marketing in your marketing strategy.





The  types of emails that your strategy needs to have Email marketing tools and templates Steps to build an email marketing list Tips for writing amazing emails How to run an Email Marketing campaign?  Email Marketing success stories that you should know Definition of email marketing Email marketing is the communication between a company and its clients or potential clients, through email. Some common examples of email marketing that you may have already received in your inbox are: Airfare offers Promotions Confirmation of an online purchase.