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On this request in natural language. Our studies reveal that in voice, the consumer associates 4 to 10 words compared to only 3 if he enters the keywords. This has an impact on the SEO strategy because the content of the site must allow search engines to detect that the content corresponds to the queries. It is no longer just a question of simple keywords. We must go further. How can we make these developments a source of rapid growth for brands? We should not fear these developments which remain a promise of increasing the performance of websites.
But you don't have to wait to position yourself. Microsoft has made available to web players a framework allowing them to create bots capable of interacting with Cortana. The consumer who formulates a Hong Kong Phone Number query via Cortana will be able to see the corresponding content appear directly in the results window, there is no longer any break in the experience offered to the user.

This framework has recently been available and I cannot recommend its use enough. You have to position yourself quickly, be among the first to adapt to new uses and agree to be part of a Test and learn approach which will gradually allow you to improve performance and obtain the best possible results in terms of Search marketing.
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