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How do you know if what you’re doing is working and if it’s contributing to your organization’s bigger objectives? A website analytics platform like GA4 can help you answer this question because it’ll track the following: Organic visits Organic conversions Similarly, Google Search Console will help you track the following: Organic search result rankings Organic search result impressions Organic search result clicks What if you’re looking for more, though? For example, if you’re a lead-based business, how do you know if a website conversion became a sale? For that, you’ll need a platform that can sync your marketing data (like a GA4 conversion) with your sales data (like a CRM lead status update).
The good news is these platforms Chinese Australia Phone Number List already exist! One example is MarketingCloudFX. With a platform like MarketingCloudFX, you can: Attribute SEO-driven conversions to sales Re-purpose organic traffic for email marketing and pay-per-click (PPC) campaigns Get a customer relationship management (CRM) software, Nutshell, for free Determine which SEO content has delivered the highest return on investment (ROI) And more For small-to-midsized businesses (SMBs), MarketingCloudFX is a fantastic fit. In comparison, larger companies will benefit from a marketing automation platform like Marketo, and startups will benefit from growing their traffic (and business) first.
If you’d like to learn more about tracking , check out these resources: yourself? Yes — but you need to commit to ongoing learning. Search engine optimization is evolving, with search results and search algorithms changing every year. While some changes are more subtle, others have a massive impact, like Google’s Medic Update on the health care sector. That’s why it’s critical to continue growing your SEO knowledge. Some great resources include: [Podcast] Search Off the Record from Google [Blog] Google Search Central [YouTube] Google Search Central If you’re wondering, yes, WebFX also has some SEO resources our clients’ love, including: [Blog] WebFX SEO Blog [YouTube] WebFX YouTube Channel [Newsletter] Revenue Weekly And that’s how to do your own search engine optimization.
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