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Banner ads are ads that are embedded by an ad server on a website and displayed at the top, middle, or bottom of a web page. They are sometimes called digital billboards , as they are generally static s intended to attract enough attention in a reader to click away from the website and go to the advertiser's site. While any website can have a banner ad embedded in its pages, they are most commonly found on news sites or aggregation sites. These ads are different from sidebar ads in that a banner is meant to attract attention before the reader scrolls down the page.

This type of banner can also be included on a page by the brand itself Bahamas WhatsApp Number to promote a product, event or rich material. For example, if one of our blog posts will talk about Content Marketing best practices, we could include a banner in this ebook: So what is banner blindness Think about the last time you really paid attention to the sound of your refrigerator running or your heating system turning on. While these sounds were initially prominent when you moved into your home, after a while you probably got used to hearing them and now tend to tune them out during everyday life.





Banner blindness works in a very similar way and while it can refer to a deliberate refusal to recognize an , it is generally used to describe an unconscious form of selective attention . Let's review the last time you visited your favorite news site. Was there an advertising banner at the top of the page Did you notice it Or did you already start scrolling down to the content before you realized what it was, or maybe even before it fully loaded If a reader expects there to be an ad on a website, they will likely, over time, become accustomed to scrolling halfway down the page to get to the content they want to see without even looking at the banner ad. After a while, the on-site banner ad is useless as surfers don't even look at it directly, let alone click on it.