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It is often useful not to focus too much on individual positioning signals but to look more at the general objective, there are signals that are more relevant than others, so based on what you want to achieve, some strategies should be favored over others. consultants who evaluate search results based on a specific query, called quality rater in English. Google's guidelines for evaluating the quality of results provide many details and examples of what Google positions as high- or low-quality content and websites, and their emphasis on wanting to reward sites that clearly display their expertise and authority.
Google uses an algorithm based primarily on the indicated anchor text to WhatsApp Number List calculate the popularity and authority of a page, and while Google becomes increasingly sophisticated, links are still a fundamental signal when ranking a site, although now with Introducing BERT, the focus is no longer on the individual content and link but on the entire sentence. Therefore, SEO can also include activities aimed at improving the number and quality of links to a website from other websites.

This activity is known as link building . Relevant and reliable websites that link to a website are a strong signal to Google that the site in question could be of interest to users and therefore that result is pushed to search engines. If you are interested in learning more about SEO, start here: Discover the best updated guides on SEO Read the glossary of the most used terms Read the best books on SEO Check out my 67 favorite SEO techniques Use the only tools I use to do SEO Why SEO is Important There are many reasons why optimizing your site for search engines is important.
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