Still according to Médiamétrie

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But our experts don't stop there! Campaign optimization actions continue constantly to optimize the strategy and reduce the CPL : Launch of funnel landing pages for the “stair lift” part Launch of A/B testing on the following aspects: performance display, Discovery Ads, Facebook Ads, remarketing via Facebook. Convinced of the importance of implementing a completely tailor-made strategy for your business ? The experts of our agency specializing in digital strategy are at your disposal to create a strategy completely tailor-made to your activity! Attracting more qualified traffic to your site is good, but your site still needs to be adapted for navigation and to retain your prospects! What if it was the right time for a site redesign? For several years, Snapchat has established itself as one of the most popular social networks on the French market.

According to Médiamétrie, 14 million French people are active users of the Korea Phone Number Data photo and video mobile application, putting Snapchat in the top 3 applications most consulted daily by French people , behind Facebook and Google.  the average daily use would be 55 minutes / day / user, a usage time slightly higher than YouTube but far ahead of other players Facebook, Instagram or Google. A longer attention span that deserves to be used to capture your Internet users. And if Snapchat is often seen as a young social network, with 90% of 13-24 year olds present on the platform, the fact remains that 88% of users are over 18 years old, and are therefore potential buyers of your products. Also read: [Snapchat Ads] Reach your audiences with attractive advertisements Snapchat Dynamic.



Ads, the new format to generate purchases While a few months ago, Snapchat announced the release of this new format in the US, Dynamic Ads has been available since April 30 in several countries in Europe and, good news, France is one of them! This new 6-second non-skippable format is based on the use of the Snapchat conversion pixel . Thus, by setting up a product feed (compatible with your feeds already created for Google or Facebook), this allows you to distribute your products to users of the platform for your acquisition and retargeting strategies. Ad templates You will then be able to automatically create ads using five templates. They will use the data from your catalog in order to adapt the formats to mobile use: Set different messages to A/B test performance Highlight your prices in ads to generate quality traffic Personalize your calls to action.