Quality A particularly low price can

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Entice many users to buy - but the unique quality of a product can also justify a higher price and have a sales-promoting effect. Example: peterhahn.de A sweater for around 130 euros? This may be too much for some users. But if it is 100% cashmere wool, the price appears in a different light. USP example high quality material Screenshot from peterhahn.de Peterhahn.de clearly highlights this unique selling point (“made from 100% PREMIUM cashmere”) at the top of the product page. The “luxurious”, particularly “soft” and “skin-flattering” material is also discussed in the product details.

Apart from that, there is also additional information about cashmere Special Data including care tips: Quality as a unique selling proposition example Screenshot from peterhahn.de Conclusion : If you use “high quality” as a unique selling point, show users clearly how the special quality of your product can be recognized. Offer them additional information about the material and production and highlight the special advantages of the high-quality product in individual product texts. 3. Save time One appointment follows the next, professional appointments are followed by private obligations - today's stressed-out people don't have one thing in particular: time (and patience).



He is therefore happy when services or products promise him that they will cost him little time or will be delivered particularly quickly. Example: amazon.de/amazonprime Amazon Prime advertises numerous advantages – one of which is “fast and free premium shipping”: Unique selling point: fast shipping Screenshot from amazon.de/amazonprime Is the milk gone? Need a last minute gift? How practical it is when you don't have to travel long to the supermarket or the nearest department store - your order is delivered to your home in no time. Conclusion : Fast shipping of products or the time-saving execution of a service can represent an important unique selling point.