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It often gives strong results. After launching a new Flex fitness line, the company ran Instagram Stories ads with a clickable link to drive website visits and ecommerce sales. Within a week of running ads on Instagram, the brand made over 2,400 sales, achieving a 9x return on ad spend.Not the worst way to invest money, huh?But before you jump in, you need to know what these businesses are doing to drive those sales. Here are four major lessons from 12 top ecommerce brands that can help anyone interested in learning how to use Instagram for ecommerce.A multi-channel ecommerce strategy is an effective ecommerce strategy.
Download our free guide to Google Shopping and start spreading Thailand WhatsApp Number your brand today!Ecommerce brand lesson .1: Humans crave for social proof before buyingAs a brand owner or marketer, you know what makes your product any different from others on the market, and you’re ready to list its features and benefits, run paid ads, and show it off from different angles. While that all makes sense, it’s not enough to turn your followers into customers.In fact, people want to read about other customer experiences before making a purchase: 95% of online shoppers read online reviews, 97% agree that reviews influence buying decisions, and 82% of consumers consider user-generated reviews to be valuable.
All in all, the more happy customers your company has, the more new clients you can acquire. So you need to utilize social proof in your ecommerce marketing efforts.Here’s how to add social proof on Instagram.Collaborate with influencersModern customers crave for authenticity. The majority of influencer marketing campaigns look very organic, so people trust them as much as their friends. Thus, influencers help to build meaningful relationships with consumers: 82% of marketers believe that influencer marketing campaigns bring buyers; 60% of consumers have been influenced by a social media post or a blog review; the worldwide Instagram influencer market value is estimated to be 2.38 billion US dollars in 2019.Since customers trust opinion leaders more than branded content, it’s important for ecommerce companies to work with them. For example, J.
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發表於 2024-2-28 16:39:06