Producer supplies its product to supermarkets,

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Chain stores and franchise stores, which sell it to their customers. Whether the milk will be placed in an attractive and visible place depends on the contracts concluded by the seller with the producer, but also on the good will of the store owner. The basic assumption of trade marketing is to encourage the store owner to sell and recommend a specific product. Trade marketing strives to ensure that both parties to the arrangement obtain maimum benefits from it. In other words, it strives for a win-win situation. This is important for the manufacturer because it increases sales, brand reach and reaches new consumers. For a distributor, good product matching may bring additional benefits, for eample appropriate material incentives, epanding its


own offer and the ability to attract customers of a given brand. Trade marketing tools What can you do to get your product included in the Lidl or Castorama leaflet First of all, it must fit into the publishing calendar and the topic of a given issue. Additionally, the Singapore Mobile Number List distributor must know what specific benefits he will receive from promoting this and not another product. Therefore, one of the basic tools used by trade marketing is research. A thorough market research and the preferences of a subcontractor or distributor allows us to offer him appropriate products and terms of





cooperation that will make him want to promote this particular brand. Trade marketing tools Leaflets that relieve the distributor of the need to educate his customers about the product. POS sales materials that perform a function similar to leaflets, i.e. they provide a setting for the product and increase the likelihood of purchasing it. Roll-ups that attract attention from afar, inform and encourage customers to buy a given product. Commissions, which have a simple, linear relationship, encourage sellers to promote a given product. Courses and training especially those in an attractive setting that allow you to create better relationships and give sellers the knowledge necessary to promote products. Competitions and gamification that introduce an element of .