This is because when researching

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In this post, for example, the topic is the process of creating a blogpost. Often, the choice of the topic appears before choosing the objectives and defining the buyer persona, but if you thought about a topic, probably the final objective of the publication, as well as the buyer persona you want to impact, are already defined. In any case, it is important to have the objective mapped and recorded. If you thought about the topic before following the first two steps, make sure it matches your business priorities. If not, save the idea for later in your content production. In the case of this post, we noticed that no Rock Content content addressed this topic while we were researching for another task we were developing.


The topic was the first thing that came up and when evaluating it, we noticed Croatia Phone Number List that it aligned with our Marketing objectives and our buyer persona. As soon as we decided on the theme, we were able to easily define the objectives and the buyer persona. creative block If you are going through a creative block and are not being able to define a topic for your next post, the ideal is to map the topics that your blog already covers. For example: Rock Content's blog addresses topics primarily related to Digital Marketing , but also sales and customer success .





When we need topic ideas, we map which topics have already been covered by our content and which have not. Good news: the more content you produce, the more 'creative' you will be in finding new topics. This is because when researching and writing about a topic, you will see that it is the development of a larger topic, just as it is divided into smaller ones. If you get into the habit of somehow recording the topics that come to mind as you produce other content, you'll build a good base of ideas. Choosing the type of post The type of post will be a direct consequence of the information you collected in the previous steps.