Analyze the search intention of the keywords

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For example, if you search for “t-shirts,” the tool will return up to derived keywords such as “cheap t-shirts,” with an estimate of how many times it is searched per month. Answerthepublic AnswerThePublic is another free tool where, by entering a main keyword, you will receive suggestions of what people search on Google about it . For example, introducing the term “marketing”, you will see that there are people asking “why study marketing”, “differences between marketing and advertising”, among others. Google Trends Google Trends is an official Google tool that tells you the popularity of a keyword , and the evolution of said popularity.


This way you will be able to know if it is a seasonal keyword, if it has Czech Republic Phone Number List gone out of fashion, if it is stable, or if it is booming in searches. In addition to these tools, remember that if you have knowledge on the subject, you yourself can consider what your target audience might search for on Google , simply by putting yourself in their shoes and answering their concerns. Write down all those keywords that you have thought of or found in the tools, and prepare appropriate content for each of them using an editorial calendar. Editorial calendar with keywords That is, establish what keywords you have found and want to cover, and prepare content that can position for them.





Search intent is the objective that a user has when performing a search on Google : Do you want to search for information? Buy a product? See a comparison of several products? Depending on the user's objective, you should try to position it with one type of content or another, so that it perfectly solves the need they have. For this reason, you should analyze what positions are now on Google for each keyword , and check that you can offer a similar and better result than the competition. Google Search Intent In fact, depending on the type of results we see on Google, we find three types of keywords: Informative keywords : they are those where the user seeks to know information, and they usually position blogs, newspapers or digital magazines with guides or articles (for example, keywords such as “what is SEO” or “how to position on Google”).