Impulse buying is common Avoid

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Stock and boring photos in your shop - think about what would motivate someone to buy a product and make it interesting Encourage user-generated content or run a contest to get great imagery you can use Consider connecting with relevant influencers Create unique hashtags for your seasonal campaigns Host a live video that includes tags “Live videos on TikTok are becoming a bit of a phenomenon, almost like a QVC shopping channel. Those live videos contain tags and they are virally and incredibly powerful piece of content, which you don't need advertising revenue behind,” says Alison Battisby, Founder of Avocado Social in our recent webinar. Final Thoughts The holidays are a competitive time for ecommerce brands but there’s


plenty of opportunity out there if you understand your audience and leverage the right channels. We hope these tips will help you supercharge your seasonal campaigns by generating leads and boosting revenue. Article updated Exit Mobile Number List RELATED Plan your Campaign Strategy with our Seasonal Checklist The Magic of Christmas: A Tale of Two Department Store Giants Webinar: Peak Seasonal Sales Planning to Maximize Revenue Stripe: Driving the New Era of E-Commerce RELATED FREE VIDEO LESSONS E-commerce Strategy Converting E-Commerce Customers Applied E-commerce Off-Site Content E-commerce Strategy Customer Service Management Applied E-commerce Home Page Join DMI for FREE Share via: Dan Hughes DAN HUGHES





Dan is a content writer specializing in digital marketing, emerging tech, music and looking after a toddler. You can find out more about him and his work by visiting his Catchy Space. Categories:ArticlesE-Commerce Recommended For You Articles:  of the Best eCommerce Platforms Articles:  Trends & Tips to Enhance Your Seasonal Campaigns Get the latest digital marketing data, insights and toolkits from DMI Digital Marketing Institute Logo CoursesResources ArticlesBlog TopicsLessonsToolkitsPresentationsVideosWebinarseBooksPodcastsGlossary PrivacyTerms .