These seeds of curiosity cause you to subconsciously

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It helps them experience your words. Brain imaging research shows that when we hear sensory words like “rough,” the part of our brain the parietal operculum that senses texture through touch is activated. So, when you read copy that mentions a “rough morning,” you’ll feel it on a deeper level than if it had said “bad morning.” But what if you want your copy to convey a wholesome feeling? Let’s check out this snippet from Minute Maid’s website: Minute Maid Pulp Free Orange Juice Persuasive Copywriting Image Source: Minute Maid Notice how Minute Maid used the word “smooth” to convey a pulp-free drinking experience.


Plant seeds of curiosity It’s not enough to attract your prospects, you Indonesia Phone Numbers 175 Million List must also keep them engaged. To do so, you can use a technique introduced by Joseph Sugarman called seeds of curiosity. “ continue reading even though you might be at a point in the copy where the copy slows down.” – Joseph Sugarman Some copywriters call this technique “bucket brigades.” Here are some examples: “





And that’s not all.” “Let me explain.” “But there’s more.” By planting seeds of curiosity, you help establish what Joseph Sugarman calls a slippery slide. When you create a slippery slide, you make it hard for your reader to pull away from your copy. Their curiosity has them spellbound. Why is curiosity so potent? George Loewenstein theorized that curiosity stems from information gaps.