I might not even notice that I clicked

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That simply isn’t true.Content advertising native advertising exampleNative advertising succeeds by blending in with truly organic content in a seamless way that most consumers would fail to notice. Native advertising campaigns rely on consumers’ inability to distinguish between organic and promoted content, which is why native advertising remains one of the most divisive – and potentially risky – content types at advertisers’ disposal.



Content advertising, on the other hand, should (in theory) be indistinguishable Greece WhatsApp Number Data from organic content marketing in the eyes of the consumer. If I’m considering downloading a guide or whitepaper about a topic relevant to my interests, I couldn’t care less about how the company that produced the guide chose to promote it. In some cases, on an ad before downloading a guide. The quality of the content is what I’m concerned with, not the means by which it was promoted.What Are The Advantages of Content Advertising?Perhaps the single greatest advantage that content advertising has over organic content marketing is that it doesn’t rely on search or discoverability – at all.







If you’re paying to promote a piece of content, you don’t have to worry about appealing to a wider audience, or trying to appease the increasingly fickle gods of SEO to make an impact. Simply find your audience, and use whichever distribution channel best fits your needs and the business outcomes of the content project.Content advertising conceptAnother advantage of this aspect of content advertising is that it enables you to zero in on laser-focused topics that may be considered too niche to succeed organically.