More niche creators. Some platforms

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Divide them by industry, communication channels or type - they include eperts, artists and lifestyle influencers. Thanks to them, the question of how to choose an influencer does not remain unanswered. influencer marketing - rates K is for concept Once we decide on a specific influencer or several, it is worth trusting them. Of course, we i.e. the brand must have a strategy . We need to know who we want to reach. We also have to esent our concept and goals to the influencer, but this is where our role should basically end. We simply have to trust the person we choose . She knows her audience best and speaks their language. If we start to interfere too much with the content appearing on the blog,


Instagram account or Facebook, the effect may be opposite to the intended one. L is for legion instead of unit It may be difficult to achieve a consistent message when we choose a whole herd of smaller influencers instead of one person. Still, it's worth Middle East Mobile Number List it - why First, it will obably cost you less in the end. Secondly, reach and engagement are two completely different things. When a person has millions of followers, it's hard to epect them all to make similar purchasing decisions. Meanwhile, small influencers tend to attract those who are similar to them. Third, there is also the scale effect . One recommendation from one celebrity is one thing, and the mentions of a given oduct flooding everywhere are quite another. Because if everyone is talking about it, it's obably worth checking out. M is for measuring results Planning a campaign is definitely easier than measuring its effects.





This is mainly done by agencies and market research companies. They have different methods of checking which campaign works and which doesn't. Such research is conducted by IQS in cooperation with TalentMedia, SmartScope and Kantar Millward Brown . They enable measuring effects such as " positive brand evaluation", "willingness to recommend", "brand trust" or the quality of the offer . N as simple solutions as possible However, the easiest way to .