SEO is enormous

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As we saw, engagement is not always synonymous with sales, sometimes people are enthusiastic, but companies still do not sell. It is essential to highlight that engagement is important, but it must be managed carefully so that it truly becomes a sales strategy. Did you like the content? Then understand the engagement metric better in our article on Customer Engagement: how to monitor this metric to retain your customers for longer . What is anchor text and what is its importance in SEO? Find out everything in our complete guide Anchor text is the visible text of a link, which is clicked to go to another page, either within your blog or outside of it.


André Mousinho  min read What is anchor text and how to use it well in Phone Number List the context of SEO The power of links in SEO is enormous. Thanks to them, Google can identify which sites are most relevant to users' searches and, thus, give them a better position in the search results. The logic is this: if a page receives many references from other authoritative websites in that niche, it means that it is relevant within your market. This is why link building is so important for optimizing a website.





Within this logic, there is another relevant factor that the search engine also evaluates, in addition to the quantity and quality of links for a page: its anchor text . So, if you are hell-bent on SEO work for your website, you must know the power of that factor. But you should also know the care that must be taken when using it, so as not to be penalized by Google. In this post, we are going to clarify everything related to anchor text, show you its importance and present you with the best tips to use it correctly. Shall we start? What is anchor text? Anchor text is the visible text that is clicked to access a link that takes you to another page.