But what has changed from

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To here? Well, since satisfaction is officially the main metric from now on, YouTube has better developed its criteria to recommend videos based on individual behavior. Instead of having a user survey after each video as we had in 2015, YouTube learned how to measure satisfaction by itself. When deciding which videos to recommend, the platform analyzes which videos the user enjoyed in the past, what topics or channels, and what videos are typically watched together – the video sequence users usually follow through. This first approach is important to understand what videos to recommend next, but.

YouTube also learned how to continue to improve the algorithm, making sure the suggestions are a good fit – beyond recommending the video, the algorithm analyzes if people actually watch it, and for how long. If not, the algorithm also learns from this user Cyprus Phone Number List behavior to be more assertive next time. How does this impact creators and brands? If you are not sure if you should start including video in your Marketing strategy, numbers definitely say you should. According to the State of Marketing 2023, video has the highest ROI of any media format by far, at 25%. And in a scenario where YouTube surpassed Netflix as the top streaming platform in the US, YouTube’s 2.5 billion users watch 694,000 minutes of video each minute, and the platform’s recommendation system is responsible for the majority of those views.



YouTube looks like a great platform for you to give it a try. Earlier this year, YouTube’s CEO made very clear the platform’s commitment to the creators as part of the company’s priority for 2023. In addition to the good numbers around video formats and YouTube, the platform will also recognize brands and creators committed to content creation there. In practice – and according to the latest interview with YouTube’s representatives, creators who prioritize long-term relationships with the audience over immediate views will have great results in 2023.