allows the shopper to easily visualize what post-purchase life would be like

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Recently, Google made an announcement that should prove immensely impactful for online retailers who sell to shoppers in the US: You can now include user-generated images in the Google Shopping reviews submitted by your happy customers. For now, prospects will only see your customers’ photos when browsing on mobile. In the coming months, however, Google plans to expand user-generated images to more countries and more device types.

Google Shopping review with user-generated imageAn example of a Egypt Phone Number List user-generated image in a Shopping review. Via Yotpo.We’ll kick off this guide by taking a look at the update Google has rolled out and talking a bit about the power of user-generated images to boost your Shopping reviews. Then, to make sure you’re fully prepared to capitalize on this update, we’ll share three basic tips for accumulating more Shopping reviews going forward.







Finally, we’ll wrap up with some insights from WordStream’s ecommerce marketing experts: Kelly McGee, Holly Niemiec, and Sam Drane.Show off user-generated images in your Google Shopping reviewsA key advantage that brick-and-mortar retailers hold over online retailers is that a shopper browsing a physical store has the ability to touch and try on different products. This, in turn.