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POSTS What is Google Tag Manager? What is it for? 28 October 2023Posted by: Beyzanur Demir Beyzanur Demir Google Tag Manager 28 OCT Google Tag Manager (GTM) is a free service offered by Google to digital marketing and website managers. Thanks to this service, you do not have to make any effort to manage codes and tags on the website and applications. GTM tracks visitor behavior on the site and does this without interfering with the codes. It operates with a simple operating logic. It collects information from your website and transfers it to Analytics via Google Tag Manager. Google Tag Manager allows you to manage tags on your website using different tools. It uses the codes of tools such as Google Analytics, Facebook Pixel, AdWords Conversion. It sorts the information by creating a data layer and then processes this data effectively.
There are triggers that observe user movements during site visits. When certain events and conditions occur, the provided triggers are activated and the tags are activated. You may be interested in; What is Google Search Console? What is it for? What is Google mexico phone numbers Discover? What is it for? Contents What is Google Tag Manager and Why Use It? Google Tag Manager to Easily Manage Website Tracking Codes Optimizing Conversions and Tracking with Google Tag Manager Google Tag Manager for Google Analytics and Google Ads Integration Add Fast and Reliable Tracking with Google Tag Manager The Power of Tag Templates and Variables in Google Tag Manager What is Google Tag Manager and Why Use It? Google Tag Manager (GTM) is used in digital marketing and web analytics applications. It enables you to manage and distribute tags and tracking codes of websites more effectively. So why is GTM used in websites and applications? Google Tag Manager is used to easily manage tags that need to be added to websites and applications. It is done using the codes of Google Analytics, Facebook Pixel, AdWords Conversion and other marketing tools. Instead of adding codes one by one to your web page, you can manage tags via GTM.

It can be used to create a data layer for better understanding of tags. It stores the data on web pages in an orderly manner and in layers. Thanks to this system, data is processed consistently. It helps you determine when and on which events tags will run. It is used to store changes as versions. When you use GTM, you can apply changes by activating the versions instead of directly intervening in your website's code. Google Tag Manager allows you to quickly update your tags and allows them to be changed when necessary. This process increases the flexibility in marketing campaigns, allowing you to react quickly. Google Tag Manager provides great convenience for digital marketers and website managers. It allows you to make code changes without depending on the web development team and better track the impact of your marketing campaigns.
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