The most advantageous option is to implement both solutions
JSON-LD A slightly different way of presenting structured data is the JSON-LD format recommended by Google. This is a JavaScript tag most often placed in the <head> section of the page. A definite advantage of JSON-LD is its neatness - in this case the markings do not intertwine with HTML tags. Although each of the formats discussed differs in terms of content implementation, this does not affect the appearance of the website. Recommended reading: 46 best SEO tools (free and paid) How to check the correct implementation of markings? When implementing structured data on the website, you cannot forget to check the correctness of their implementation. Google Structured Data Testing tools prove to be very helpful in this regard .After pasting the website address, you will receive a list of currently implemented structured data and a list of possible errors and warnings. It is also possible to check how a particular piece of code will appear in the search results. Structured data and Open Graph You have already Email Data learned about several structured data formats. Another one is Open Graph - a type of meta tags created by Facebook , which now also has its equivalents for other portals. Open Graph is responsible for the way website content is presented on social media, and therefore allows you to customize the descriptions you see under the graphics on a given website.
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Schema and Open Graph. Neither of them will replace the other. Structured data and SEO - why are tags so important? Structured data in SEO – why are tags so important? First of all: structured data improves the flow of information between the Google search engine and a given website . Your content tells the algorithm what is on the page, while structured data tells you what the content means. In this way, the relationships between concepts on the website are also indicated.
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