But what is it and how does it work
How to Increase Website Authority (Domain Rating) GENERAL SEO How to Increase Website Authority (Domain Rating) By Joshua Hardwick ✓ Reviewed by Sam Oh July 23, 2020 9 min read Joshua Hardwick Joshua Hardwick Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Get the week's best marketing content Email Subscription Enter your email Subscribe Contents What is website authority? (Domain Rating) How is Domain Rating (authority) calculated? How to increase your Domain Rating If you want to rank higher in Google and get more organic traffic to your website, you might have read that increasing your website authority is the solution. However, the truth is that while increasing website authority is never a bad thing, increasing the score itself shouldn’t be your primary focus.Instead, you should focus on what causes the score to rise: that’s high-quality backlinks from Special Data authoritative websites. In this guide, you’ll learn: What website authority (Domain Rating) is How it’s calculated How to increase your Domain Rating (the right way) Beginner's guide to link building New to link building? Check out our Beginner’s guide to link building What is website authority? (Domain Rating) Website authority is a metric from SEO tool providers. It measures the relative strength of a site’s backlink profile compared to every other site in their index. Pretty much every major SEO tool has this metric, but its name and the way it’s calculated differs in each one. At Ahrefs, our website authority metric is Domain Rating (DR). Like most other website authority metrics, it runs on a scale from 0-100.
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SIDENOTE. You can check your domain’s authority by plugging it into our free website authority checker. Now, it’s essential to understand that the scale for Domain Rating is logarithmic. That means it’s much more challenging to go from DR 69-70 than 9-10. A good way to visualize this is to think about rankings in a video game. Maybe you start as a “Scout,” and it might take you a few hours to gain your “Ranger” badge. But jumping to the next level could take months, and only truly dedicated players will ever get to “Epic” status. The logarithmic scale also means that a DR 20 site is more than twice as ‘authoritative’ as a DR 10 site. How is Domain Rating (authority) calculated? Before trying to increase your website authority, you first need to know how the Domain Rating is calculated.
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